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[[File:K-fee Car.png|thumb|The K-fee car commercial]]
[[File:K-fee Car.png|thumb|The K-fee car commercial]]


[[K-fee Commercials|In April of 2005]], German caffeine company [https://en.wikipedia.org/wiki/Jump_scare#In_advertising '''K-fee'''] released nine 20-second long television commercials as part of their ''Wide Awake'' campaign for their coffee drink. These commercials have been heavily criticized for their content and many feel that the adverts are very uncommercial and upsetting, though its shocking visual is built to simulate the effect that the product has on the viewer.
[[K-fee commercials|In April of 2005]], German caffeine company [https://en.wikipedia.org/wiki/Jump_scare#In_advertising '''K-fee'''] released nine 20-second long television commercials as part of their ''Wide Awake'' campaign for their coffee drink. These commercials have been heavily criticized for their content and many feel that the adverts are very uncommercial and upsetting, though its shocking visual is built to simulate the effect that the product has on the viewer.


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