Halloween Horror Nights Singapore 2015

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An ad for Universal Studio's Halloween Horror Nights in Singapore was aired in 2015, and became well known for its effective jump scare.

The Ad

This ad, for obvious reasons, contains a viewer discretion notice at the first few seconds. After it disappears, we're treated to the moon going through an eclipse-like effect called "Blood Moon". This summons a number of dark figures who wreck havoc. Eventually, the ad displays a graphic shot of a body being dragged off, followed by the attraction advertisement. Just as the ad seems to stop, we are assaulted by a bloodied face roaring into the camera before abruptly cutting off.

Link

WARNING: This commercial contains a screamer.

youtube.com/watch?v=p-bmnKYYDK4