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Before the emergence of screamer videos, several public service announcements were broadcasted with the intention of shocking viewers with disturbing imagery to raise awareness about various issues. One early example is the [[Faroe Islands (WDC)]] PSA which depicted the slaughter of dolphins by islanders. In addition to public service announcements, screamers were also utilized as a means of advertising. However, the use of screamers in advertising is not without controversy. While some argue that it is an effective means of capturing the viewer's attention. Perhaps the most well-known example of advertising screamers is the controversial "Wide Awake" campaign launched in April 2005 by the German beverage company [[K-fee]]. The campaign consisted of nine 20-second television commercials that portrayed peaceful scenes which were abruptly interrupted by the appearance of a zombie or a gargoyle screaming at the camera, followed by the company's slogan and product. The advertisements were criticized for being uncommercial and upsetting, with many viewers complaining to K-fee, which subsequently took the commercials off the air. Although it is rumoured that a warning message was displayed before the advertisement was played, this has not been proven. The K-Fee Car commercial was featured on several TV shows, including ''[[Wikipedia:The Tonight Show with Jay Leno|The Tonight Show with Jay Leno]]'', K-Fee's official website, Tarrant on TV, and [[America's Funniest Home Videos]]. The "Auto" commercial was uploaded to [[YouTube]] with the name of "Ghost Car" which gained 38 million views since its upload.<ref><nowiki>https://www.denofgeek.com/culture/forgotten-era-of-internet-jump-scares/</nowiki></ref> [[Count The Snow Bunnies|Count the Snow Bunnies]] was also aired and uses the sample of where the viewer search for something.
Before the emergence of screamer videos, several public service announcements were broadcasted with the intention of shocking viewers with disturbing imagery to raise awareness about various issues. One early example is the [[Faroe Islands (WDC)]] PSA which depicted the slaughter of dolphins by islanders. In addition to public service announcements, screamers were also utilized as a means of advertising. However, the use of screamers in advertising is not without controversy. While some argue that it is an effective means of capturing the viewer's attention. Perhaps the most well-known example of advertising screamers is the controversial "Wide Awake" campaign launched in April 2005 by the German beverage company [[K-fee]]. The campaign consisted of nine 20-second television commercials that portrayed peaceful scenes which were abruptly interrupted by the appearance of a zombie or a gargoyle screaming at the camera, followed by the company's slogan and product. The advertisements were criticized for being uncommercial and upsetting, with many viewers complaining to K-fee, which subsequently took the commercials off the air. Although it is rumoured that a warning message was displayed before the advertisement was played, this has not been proven. The K-Fee Car commercial was featured on several TV shows, including ''[[Wikipedia:The Tonight Show with Jay Leno|The Tonight Show with Jay Leno]]'', K-Fee's official website, Tarrant on TV, and [[America's Funniest Home Videos]]. The "Auto" commercial was uploaded to [[YouTube]] with the name of "Ghost Car" which gained 38 million views since its upload.<ref><nowiki>https://www.denofgeek.com/culture/forgotten-era-of-internet-jump-scares/</nowiki></ref> [[Count The Snow Bunnies|Count the Snow Bunnies]] was also aired and uses the sample of where the viewer search for something.


The advertising campaign for the 2018 horror film ''[[Wikipedia:The Nun|The Nun]]'' utilized an [[The Nun - YouTube Ads|unskippable YouTube ad]] that violated the platform's "shocking content policy."<ref><nowiki>https://deadline.com/2018/08/the-nun-youtube-ad-removed-1202445509/</nowiki></ref> The ad featured an iOS device volume icon and then suddenly transitioned to the titular character with a loud scream. A Twitter post featuring a clip of the ad went viral, garnering over 145,000 likes and 132,000 retweets, as well as numerous complaints to [[YouTube]]. The platform subsequently removed the ad.
The advertising campaign for the 2018 horror film ''[[Wikipedia:The Nun|The Nun]]'' utilized an [[The Nun - YouTube Ads|unskippable YouTube ad]] that violated the platform's "shocking content policy."<ref><nowiki>https://deadline.com/2018/08/the-nun-youtube-ad-removed-1202445509/</nowiki></ref> The ad featured an iOS device volume icon and then suddenly transitioned to Valak, the titular character from ''The Conjuring'' Universe with a loud scream. A Twitter post featuring a clip of the ad went viral, garnering over 145,000 likes and 132,000 retweets, as well as numerous complaints to [[YouTube]]. The platform subsequently removed the ad.


==Internet screamers==
==Internet screamers==

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