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Screamers are a common technique used in horror video games to create sudden and intense moments of fright. This technique involves startling the player with an unexpected event such as the sudden appearance of a frightening creature or a loud noise accompanied by a quick visual or auditory cue. The main purpose of a screamer is to create a feeling of suspense and anticipation, leading the player to become increasingly anxious and fearful as they progress through the game. Screamers are often used in combination with other horror elements such as eerie music, ambient sounds, and disturbing imagery as a design to make their game scarier. While screamers can be very effective at scaring players, they can also be overused or used poorly, leading to frustration or boredom. When used sparingly and in the right context, a screamer can be a powerful tool for creating an experience of horror games. One example of a horror game that utilizes screamers is [[Lomando.com]], which contains various puzzles that lead the player to screamers at almost any room they enter. The objective of the game is to use every element of the game they can find and reach an "archive". Webcomics also often used animated screamers in moments of suspense. In other words, screamers play a very crucial role as an element in almost every horror game.  
Screamers are a common technique used in horror video games to create sudden and intense moments of fright. This technique involves startling the player with an unexpected event such as the sudden appearance of a frightening creature or a loud noise accompanied by a quick visual or auditory cue. The main purpose of a screamer is to create a feeling of suspense and anticipation, leading the player to become increasingly anxious and fearful as they progress through the game. Screamers are often used in combination with other horror elements such as eerie music, ambient sounds, and disturbing imagery as a design to make their game scarier. While screamers can be very effective at scaring players, they can also be overused or used poorly, leading to frustration or boredom. When used sparingly and in the right context, a screamer can be a powerful tool for creating an experience of horror games. One example of a horror game that utilizes screamers is [[Lomando.com]], which contains various puzzles that lead the player to screamers at almost any room they enter. The objective of the game is to use every element of the game they can find and reach an "archive". Webcomics also often used animated screamers in moments of suspense. In other words, screamers play a very crucial role as an element in almost every horror game.  
==In advertising==
==In advertising==
[[File:HRK-fee.JPG|thumb|right|250px|K-fee's "Auto" is one of the most recognizable as a screamer.]]
[[File:HRK-fee.JPG|thumb|right|250px|K-fee's "Auto" is one of the most recognizable screamers.]]
Before the emergence of screamer videos, several public service announcements were broadcasted with the intention of shocking viewers with disturbing imagery to raise awareness about various issues. One early example is the [[Faroe Islands (WDC)]] PSA which depicted the slaughter of dolphins by islanders. In addition to public service announcements, screamers were also utilized as a means of advertising. However, the use of screamers in advertising is not without controversy. While some argue that it is an effective means of capturing the viewer's attention. Perhaps the most well-known example of advertising screamers is the controversial "Wide Awake" campaign launched in April 2005 by the German beverage company [[K-fee]]. The campaign consisted of nine 20-second television commercials that portrayed peaceful scenes which were abruptly interrupted by the appearance of a zombie or a gargoyle screaming at the camera, followed by the company's slogan and product. The advertisements were criticized for being uncommercial and upsetting, with many viewers complaining to K-fee, which subsequently took the commercials off the air. Although it is rumoured that a warning message was displayed before the advertisement was played, this has not been proven. The K-Fee Car commercial was featured on several TV shows, including ''[[Wikipedia:The Tonight Show with Jay Leno|The Tonight Show with Jay Leno]]'', K-Fee's official website, Tarrant on TV, and [[America's Funniest Home Videos]]. The "Auto" commercial was uploaded to [[YouTube]] with the name of "Ghost Car" which gained 38 million views since its upload.<ref><nowiki>https://www.denofgeek.com/culture/forgotten-era-of-internet-jump-scares/</nowiki></ref> [[Count The Snow Bunnies|Count the Snow Bunnies]] was also aired and uses the sample of where the viewer search for something.
Before the emergence of screamer videos, several public service announcements were broadcasted with the intention of shocking viewers with disturbing imagery to raise awareness about various issues. One early example is the [[Faroe Islands (WDC)]] PSA which depicted the slaughter of dolphins by islanders. In addition to public service announcements, screamers were also utilized as a means of advertising. However, the use of screamers in advertising is not without controversy. While some argue that it is an effective means of capturing the viewer's attention. Perhaps the most well-known example of advertising screamers is the controversial "Wide Awake" campaign launched in April 2005 by the German beverage company [[K-fee]]. The campaign consisted of nine 20-second television commercials that portrayed peaceful scenes which were abruptly interrupted by the appearance of a zombie or a gargoyle screaming at the camera, followed by the company's slogan and product. The advertisements were criticized for being uncommercial and upsetting, with many viewers complaining to K-fee, which subsequently took the commercials off the air. Although it is rumoured that a warning message was displayed before the advertisement was played, this has not been proven. The K-Fee Car commercial was featured on several TV shows, including ''[[Wikipedia:The Tonight Show with Jay Leno|The Tonight Show with Jay Leno]]'', K-Fee's official website, Tarrant on TV, and [[America's Funniest Home Videos]]. The "Auto" commercial was uploaded to [[YouTube]] with the name of "Ghost Car" which gained 38 million views since its upload.<ref><nowiki>https://www.denofgeek.com/culture/forgotten-era-of-internet-jump-scares/</nowiki></ref> [[Count The Snow Bunnies|Count the Snow Bunnies]] was also aired and uses the sample of where the viewer search for something.


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