The flash animation pretends to be just a slide show of very pretty, peaceful photos, with R.E.M.'s song Shiny Happy People playing in the background. The slideshow starts out with some pictures of flower beds and tree blossoms, as well as a dolphin, during the intro, and then switches to various photos of people in a happy mood. After a while, though, a photo of a man's face will zoom in very slowly and then suddenly switch to a picture of the same man doing a grimace, while the Fatal Frame image from Kikia pops up over it with a scream.
It's not over yet, because after this, it starts doing the complete opposite, showing scary and unpleasant red-toned pictures with Dir en grey - Zan plays. The pictures include a corpse with an axe in its head, a drawing of a giant bloody mutant, a photo of Anton LaVey (founder of the Church of Satan) in front of a pentagram, Gary "Stretch" Turner stretching his face with metal clamps, and a real-life goblin. It then appears to be over, but after a short time, the Fatal Frame face will pop up again with another scream, before the animation ends for real.
NOTE: The following animation contains a screamer!